Once upon a time, adults focused strongly on designer clothes, and kids would be left with cheap things that they could easily destroy. Today, however, having a fashionable child is very important. This is shown in the number of clothing brands, including Diesel, Paper Denim & Cloth, Rock & Republic, Paige Denim, True Religion, and 7 for all Mankind, who have all released lines of children’s clothing. In fact, some of those designs have won awards.
A Development of Child’s Designer Clothing
When the upmarket high street labels started to develop kids’ clothing and receive awards for this, the larger fashion houses immediately followed suit. Now, there are entire collections for kids from designers such as American Apparel, Dolce & Gabbana, J Crews Crew Cuts, Tory Burch, Juicy Couture, Little Mark, and Burberry, to name but a few. They all understood that there was a demand for children’s clothing, and they decided to meet it.
In response to this, in turn, The Famous Life of Celebrity Kids started to air on VH1, where ordinary people can see how the children of the other half live. The TV series became an overnight sensation, and everybody wanted their kids to look exactly like those of Angelina Jolie and Brad Pitt, for instance. Kids now love Rock Couture, being fitted with cool pajamas, flip flops, tights, gloves, socks, and more. Kids are now cool and funky, and parents try to outdo each other my making sure their children wear more famous brands than others. Brands like Little Mismatched and Glamajama are continuing this trend and pushing it further. Glamajama, for example, even creates pet clothing! These items are all exclusive because they cannot be found on the high street.
Luckily, those with less disposable income aren’t left out either. There are some very affordable designer brands, including Apple Bottoms, Polo, Roca Wear, and Baby Phat, which are readily available from most stores, both online and offline. They offer the quality of designer brands, but the price and availability of high street shops.
Should you find yourself in the average American classroom, you will notice that most kids don’t wear 7 for all Mankind, True Religion, Juicy Couture, or Dolce & Gabbana. Rather, they will wear more common brands like Nike and Apple Bottoms. This is because of the affordability factor, which is a huge issue for parents and kids alike. And, interestingly, these brands are becoming increasingly affordable due to the high demand and competition.
While we try to teach our children that material things don’t matter, peer pressure tells them otherwise. Research has shown that there is a direct correlation between what a child wears, and their social status. A child with a Louis Vuitton or Chanel designer outfit, for instance, will have a higher social status than others. That said, most middle school kids will wear Aeropostale, Abercrombie & Fitch, or American Eagle. These are the brands that deliver more affordable clothing, while at the same time being super cool.
